The air vs ocean question comes down to three factors: time, cost and cargo type.
When to choose air freight
Time-sensitive, high-value or perishable cargo usually justifies the premium of air freight.
When to choose ocean freight
Bulk, heavy or non-urgent cargo moves far more economically by sea.
A hybrid approach
Many businesses split shipments -- air for urgent SKUs, ocean for the bulk of inventory -- to balance cost and service level.
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